Why Gen Z is Choosing Cruelty-Free Makeup (And You Should Too)

Makeup has always been about fun, self-expression, and feeling good in your own skin. But for Gen Z, the generation that grew up with social media, YouTube tutorials, and instant information—makeup is more than just colors and cute packaging.

It’s also about values.

From choosing the best lip and cheek tint to shopping for that perfect lipstick nude set, Gen Z is asking: Was this tested on animals? Is this clean? Is it cruelty-free?

And honestly? That’s something we can all learn from.

What Does “Cruelty-Free” Even Mean?

Let’s break it down.

Cruelty-free makeup means the product and its ingredients were not tested on animals. No rabbits, mice, or any other animals were harmed or used in the testing process.

It’s different from vegan (which means no animal ingredients like beeswax or lanolin). A product can be cruelty-free without being vegan, and vice versa.

But both are part of a bigger trend: kind beauty. And Gen Z is totally here for it.

Why Is Gen Z Obsessed with Cruelty-Free Makeup?

Gen Z is bold, aware, and cares deeply about the planet and animals. They’re not just buying makeup because it looks good—they’re buying it because it feels right.

Here’s why:

1. They Love Animals

Plain and simple. Most Gen Z-ers grew up with pets or watched animal rescue stories online. They don’t like the idea of beauty coming at the cost of animal suffering.

Would you wear a gloss that was tested on a bunny? Gen Z says, “Nope.”

2. They Do Their Homework

Unlike older generations who bought what was available at the mall, Gen Z researches. They check ingredients, read labels, and even follow ethical beauty influencers on TikTok or Instagram.

They look for logos like the Leaping Bunny