Vietnam Seafood Market Powered by E-commerce

Industry Key Highlights

Vietnam’s seafood market, valued at USD 588.35 million in 2024, is projected to reach USD 712.74 million by 2030, growing at a CAGR of 3.25% during the forecast period. A major pillar of Vietnam's economy, the seafood sector contributes significantly to employment, export earnings, and national food security. With a natural advantage due to its long coastline, fertile river systems, and tropical climate, the country is one of the world’s top seafood exporters, particularly excelling in the cultivation and trade of shrimp, pangasius, and tuna.

Vietnam has transitioned from traditional fishing practices to modern, technology-backed aquaculture and seafood processing. Its products are in high demand across global markets like the United States, European Union, Japan, China, and South Korea. International trade agreements, policy support, and infrastructure development have made Vietnamese seafood globally competitive.

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Market Drivers

1. Expanding Export Markets
Vietnam’s seafood exports are thriving, supported by strong demand from international buyers. Free Trade Agreements (FTAs) such as the CPTPP and EVFTA have lowered tariffs and opened new markets, reducing overdependence on specific regions and encouraging production upgrades.

2. Government Support and Policy Incentives
The Vietnamese government has taken proactive steps to elevate its seafood industry through subsidies, technical training, and export facilitation programs. It also emphasizes sustainable fisheries, integration of SMEs into the export chain, and disease management in aquaculture.

3. Technological Integration in Aquaculture
The adoption of smart aquaculture technologies such as IoT-based water quality monitoring, automatic feeding systems, and blockchain-enabled traceability has significantly enhanced productivity and quality assurance. These innovations are being adopted primarily by larger enterprises and are gradually reaching SMEs.

4. Growing Domestic Consumption
Urbanization, rising incomes, and changing dietary preferences have contributed to growing domestic seafood consumption. The shift from red meat to leaner protein sources like fish and shrimp is fueling demand, particularly for fresh and frozen products.

Emerging Market Trends

1. Sustainable and Certified Practices
Sustainability is becoming a major focus, with a rise in eco-label certifications such as ASC and MSC. These certifications help Vietnamese exporters meet stringent international import standards and boost brand image in environmentally conscious markets.

2. Value-added Products
There is an increasing trend towards value-added seafood such as ready-to-cook and ready-to-eat products. Advanced freezing, packaging, and preservation technologies are enabling producers to diversify offerings and tap into premium consumer segments globally.

3. Cold Chain and Logistics Infrastructure
Investments in cold-chain infrastructure and modern logistics are ensuring better product quality and minimizing spoilage. Port upgrades and expanded processing capacities, especially in the South, are facilitating higher export volumes.

4. Digital Transformation of Distribution
E-commerce platforms and B2B digital marketplaces are making seafood products more accessible to urban consumers and international buyers. Producers and exporters are leveraging digital tools for inventory tracking, quality assurance, and global outreach.

Sales Channel Insights

Despite the growth of modern retail formats, traditional retail channels remain dominant in Vietnam, accounting for 75–83% of total seafood sales. Wet markets and local tạp-hóa (mom-and-pop stores) are trusted by consumers for their freshness, affordability, and familiarity. Modern retail formats such as supermarkets, hypermarkets, and online channels are expanding in urban centers, driven by convenience, hygiene preferences, and digital literacy.

Regional Landscape

Southern Vietnam stands out as the fastest-growing region in the seafood market, largely due to the dynamic ecosystem of the Mekong Delta. Provinces like Can Tho, Bac Lieu, and Soc Trang are key hubs for shrimp aquaculture, benefiting from natural resources and favorable climatic conditions. Investments in recirculating aquaculture systems (RAS) and biofloc technology have improved farming efficiency. Major ports like Ho Chi Minh City and Cai Mep–Thi Vai serve as export gateways, enhancing the region's strategic importance.

Competitive Analysis

Vietnam’s seafood industry comprises a mix of large corporations and SMEs, with larger firms leading innovation and export while SMEs remain vital in meeting local demand. Companies are actively investing in certifications, value-added product development, and global branding.

Leading Players in Vietnam Seafood Market:

• Camau Seafood Processing & Service Joint Stock Corporation: Known for high-quality shrimp exports.

• Hung Vuong Joint Stock Company: A major pangasius producer with global reach.

• Minh Phu Seafood Joint Stock Company: One of the largest shrimp exporters in the world.

• Vinh Hoan Corporation: Renowned for its ASC-certified pangasius and international supply chain.

• Quoc Viet Company: Offers integrated aquaculture and processing services.

• Pinetree Vietnam Co., Ltd: Focused on technological integration in aquaculture.

• Sao Ta Foods Joint Stock Company: Specializes in value-added shrimp products.

• An Giang Fisheries Import & Export Joint Stock Company: Strong in fresh and frozen fish exports.

• SOC Trang Seafood Joint Stock Company: Regional leader in shrimp farming.

• Thuan Hung Fisheries Company Ltd.: Mid-sized enterprise growing steadily in domestic and export markets.

Future Outlook

The Vietnam seafood market is poised for sustained growth over the next six years. The convergence of export expansion, domestic demand, and technological evolution will define the industry’s trajectory. Continued investment in sustainable practices and logistics infrastructure, along with policy continuity, will enhance global competitiveness.

The rising demand for certified, traceable, and high-quality seafood will drive product innovation and differentiation. SMEs will benefit from increased government integration into export value chains. Meanwhile, evolving consumer preferences will shift more demand toward convenience and health-focused seafood solutions.

10 Key Benefits of the Research Report

1. Comprehensive Market Size and Growth Forecasts

2. Detailed Segmentation by Product Type, Distribution Channel, and Region

3. Evaluation of Key Drivers and Restraints

4. Assessment of Emerging Trends and Technologies

5. Competitive Landscape and Company Profiles

6. Analysis of Traditional vs. Modern Retail Dynamics

7. Impact of Trade Agreements on Export Strategy

8. Insights on Regional Growth Hubs and Infrastructure Development

9. Sustainability and Certification Trends in Aquaculture

10. Customizable Insights for Investment and Strategy Planning

Conclusion

Vietnam’s seafood industry is entering a pivotal phase of growth, innovation, and global integration. As sustainability, traceability, and technology become cornerstones of the industry, Vietnamese seafood players are well-positioned to cater to evolving consumer and regulatory demands. With strong government backing, increasing digital adoption, and expanding cold-chain capabilities, Vietnam's seafood sector is set to scale new heights both at home and abroad.

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