Snapchat Marketing: 7 Essential Tips for Growing Your Presence

Snapchat is one social media platform that has gained popularity among businesses lately. With over 432 million daily active users, it has now become a valuable marketing hub to connect with younger audiences. Snapchat marketing, however, is slightly different from regular social media marketing as the content on Snapchat expires with time. This fleeting nature may seem challenging at first but with the right strategy, it can actually work to your advantage. 

7 Tips for Successful Snapchat Marketing

We have created a list of 7 of our best tips for Snapchat marketing to help you embrace this unique format. 

Understands SnapChat’s Audience

Your marketing efforts are useless if your goal is simply to reach your audience rather than connect with them. On any platform you work with, it's important to understand your target audience to create content that appeals specifically to them. Snapchat’s audience is mostly between the ages of 13 and 34, primarily teenagers.

This demographic likes content that is engaging, entertaining, and, most importantly, fast-paced. Snapchat is perfect for microcontent due to its quick, fleeting nature. This means your content should be concise and easily digestible. However, concise content may not interest everyone, so keeping up with the humour and interests of your target audience is important.

Create Exclusive Content

Snapchat is primarily used for snaps, meaning that the type of content that is posted is directly sent to people. This feature can be used to the company’s advantage in many ways. Brands can use Snapchat to give their followers unique experiences that they won't find on other platforms. 

Customers love seeing content that allows them to connect with the brand on a personal level. Behind-the-scenes and exclusive product reviews work especially well here. Personalised content makes your audience feel like they are a part of your journey, leading to greater retention and loyalty. 

Collaborate With Influencers

A well-known strategy to market your product is through influencers. 69% of consumers trust influencers more than brands themselves, as influencers feel more relatable and authentic. Partnering with influencers can make your audience more receptive to your message. 

If you’re new to Snapchat marketing, influencers can help you amplify your reach as they already have followers who trust their recommendations. The key is to approach influencers who are relevant to your brand and resonate with your target audience.

Create Geofilters 

One of Snapchat’s unique features that makes it popular is its lenses. The app allows users to create geo-filters that can be used by other users on the app. By creating custom lenses brands can get their message in front of their audience through an interactive and engaging experience. 

When people share images and videos of themselves using these filters, it essentially creates user-generated content (USG). This user-generated content increases brand exposure and adds a personal touch, as followers see friends interacting with your brand. 

Link Ads to the Correct Landing Page

The purpose behind every ad is to guide users, either to the product that is being marketed or to your website. Every ad that you post should direct your audiences to a page that fulfils its purpose. To generate conversions, you need to move users into your sales funnel, you don’t want your audience to just view your ad and move on. 

Web-view attachments are a great way to drive online sales on Snapchat. Every ad that you post should have a web attachment that users can easily access by simply swiping up. 

Access Analytics

A good marketing strategy requires you to track your performance as audience behaviour does not always remain the same. Accessing analytics is essential to help you adjust your strategy based on real engagement and view metrics. Fortunately, Snapchat provides its users with analytics that can be accessed directly within the app. However, this feature is only available to brands or influencers who have a following of more than 1000. 

Snapchat Insights provides key metrics like reach, demographics, and completion rates. Track your insights and if certain content is not performing well, make adjustments. Setting specific goals, such as increasing views or boosting engagement, helps you monitor your performance more effectively.

Post Consistently and at the Right Times

If you want to make sure your audience stays engaged with your content, it's important to build a brand presence. Posting consistently allows you to stay in your audience’s reach. When they know you post consistently they are likely to check back for updates. Not just posting consistently but posting at the right times is also crucial. 

There’s no given best time to post, it totally depends on your specific audience’s habits and preferences. Observe when your followers are more active and consider their geographic timings. This will help you optimise your posting schedules and increase the chances of immediate views and engagement. 

Conclusion 

Mastering Snapchat marketing can unlock powerful opportunities for reaching your audience in a unique, engaging way. While Snapchat’s format may seem challenging, embracing its temporary content approach can create a strong, lasting impact. By understanding your audience, creating exclusive content for Digital marketing, and collaborating with influencers, you can maximise engagement.