SEO Vs AEO Vs GEO: The Difference

The digital world is evolving everyday. With the emergence of generative AI, the world is exploring new things. Recently the trend of having ‘ghibified’ images through AI has turned the entire world topsy-turvy. There is an ongoing debate whether it is a tribute to the legendary artist Miyazaki or it is an insult to him and the entire artist community who pour their heart into creating a masterpiece. However, this is not what we are concerned about in this article, we can rather discuss it some other day. But it’s necessary to mention it to make our readers realise the fact that the world is actually changing, a lot. Until yesterday in the digital marketing world, SEO used to reign solely. However, today, the game has changed completely. We can see the emergence of AEO, also known as Answer Engine Optimization and GEO, also known as Generative Engine Optimization. AEO emerged between late 2010s and early 2020s, gaining more popularity recently, whereas, GEO emerged between late 2023 and early 2024. You will find the services of AEO and GEO along with SEO in digital marketing services these days.
But what is the difference among SEO, AEO and GEO? This is what we are going to explore in this article. If you are launching your online business and completely new to the digital marketing world, then you can definitely take the help of experts. There are a lot of digital marketing companies out there which can help you in establishing your brand online, thereby increasing traffic and visibility. KOL Limited is one such digital marketing agency in London which helps you with different services associated with digital marketing so that you can gain more potential customers organically. Let us now have a look at the differences among SEO, AEO and GEO one by one.

Search Engine Optimization

SEO is the foundation of the digital marketing world. It targets search engines like Google, Bing, Yahoo, etc. It is considered to be the bedrock of online visibility, as it optimises the content of your website so that your website ranks higher in search engine result pages, also known as SERPs. SEO helps in identifying the relevant keywords or the most searched keywords on the search engine pages. Content writers shortlist these keywords (the ones users use the most) and include them in the contents with proper density so that the website grabs more organic traffic, thus, leading to an improved visibility. SEO also leads to on-page optimization by improving the website content, HTML tags and structure for search engine crawlers. Not just that it is also famous for off-page optimization where it builds website authority through social signals and backlinks. Ask any SEO services company in London and they will provide you with all these services to create a strong establishment of your website online.

Answer Engine Optimization

Answer engine optimization, also known as AEO, focuses on direct answers provided by different search engines. It does not list website links, rather these days when you type your queries on search engines, you will find featured snippets, direct answers or knowledge panels displayed there. This is possible because of AEO. It is known for structuring data markup so that search engines can understand the context of the content. Unlike SEO, AEO provides direct answers to common queries. It targets long-tail keywords and focuses on search queries that are question based. It is known for optimizing featured snippets where it formats content in order to improve its likelihood of being featured in direct answer boxes.

Generative Engine Optimization

Generative engine optimization emerged with the emergence of generative AI, such as ChatGpt, Gemini and alike. In other words we can say that we are living in the era of GEO. It generates comprehensive, human-like responses to complex questions. We can say that GEO bypasses traditional SERPs. It focuses on entity optimization where it ensures that it is providing correct and accurate information within its knowledge graphs about entities like people, places, things, etc. It creates authoritative and high quality content. It gains insights into data sets and trains large language models (LLMs) to optimize content accordingly. By doing so it builds brand trust and authority.

Summing Up

These are the major differences among SEO, AEO and GEO. All three are equally important in this meta modern era, if you want to survive the competition. You can also take the help of a good social media agency in London or near you, if you want all these three services for your brand.