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According to TechSci Research report, “India Sports Apparel Market – By Region, Competition, Forecast & Opportunities, 2020–2030F”, the India Sports Apparel Market was valued at USD 705.85 million in 2024 and is projected to reach USD 1,592.58 million by 2030, registering a CAGR of 14.52% during the forecast period.
India's sports apparel sector is experiencing a paradigm shift—from being niche wear for athletes to becoming an essential component of everyday fashion. The surge in health and fitness consciousness, coupled with a growing appetite for athleisure and performance wear, has transformed consumer preferences across demographics. Indian millennials and Gen Z are leading this evolution, embracing apparel that is stylish, comfortable, and versatile—equally suited for workouts, travel, or casual wear.
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Fitness has become a cultural trend, not just a personal routine. The growing popularity of running, yoga, CrossFit, cycling, and home workouts has elevated the need for appropriate activewear. Sports apparel that offers breathability, moisture-wicking, and flexibility is seeing heightened demand.
India’s expanding middle class and urban migration are resulting in greater spending on health, wellness, and fashion. The demand for premium sportswear is growing rapidly in metros and Tier I cities, supported by rising aspirations and awareness.
Initiatives like Khelo India, increased sports infrastructure investment, and the rising participation of Indian athletes in global competitions have played a pivotal role in normalizing sports as a lifestyle and career. This has created ripple effects on sportswear demand.
Athleisure—a hybrid of athletic and leisurewear—is redefining wardrobes. Consumers seek multifunctional apparel that provides comfort for both physical activity and everyday tasks, making sportswear a fashion staple.
T-Shirts & Sports Vests dominate the segment due to their year-round wearability.
Track Pants & Tights are gaining momentum, driven by increased gym-goers and runners.
Sweatshirts and Hoodies remain strong in colder regions and as part of casual fashion trends.
Others include shorts, jackets, innerwear, and performance-specific gear (compression wear, training sets).
Men constitute the largest share of the market, driven by gym wear and casual use.
Women represent the fastest-growing segment, reflecting increasing participation in fitness, yoga, and outdoor sports.
Kids segment is gaining traction, especially with rising focus on school and extracurricular sports.
These remain the top choice among offline retail formats, driven by:
Wide product variety and availability
Competitive pricing and seasonal promotions
In-store trial experiences
Trust and convenience for middle-income shoppers
Online platforms like Amazon, Flipkart, Myntra, and brand-owned websites are growing due to:
Digital penetration across urban and semi-urban areas
Availability of exclusive styles and quick discounts
Influencer-led campaigns and social media integrations
States like Maharashtra and Gujarat are leading the growth curve with urban centers such as Mumbai, Pune, Ahmedabad, and Surat. Key drivers include:
High youth population
Strong retail presence (malls, branded outlets)
High engagement with fitness centers, gyms, and running clubs
Greater disposable income and tech-savvy consumers embracing e-commerce
While South India remains a strong market, the West is currently growing at a faster rate due to the concentration of high-income working professionals and aspirational youth demographics.
Use of moisture-wicking, antimicrobial, stretchable, and breathable materials is becoming the norm. Consumers expect their sportswear to deliver on durability and function, not just design.
There’s growing demand for recycled polyester, organic cotton, and sustainable manufacturing practices, especially among urban millennial consumers.
Domestic brands are gaining market share by offering affordable alternatives to global labels. Brands like Shiv Naresh and Soxytoes are capitalizing on national pride and growing preference for "Made in India" products.
Tech-enhanced apparel (e.g., embedded sensors, app-integrated fitness gear) is slowly entering the Indian market through premium segments.
Fitness coaches, Instagram athletes, and celebrity brand ambassadors are driving purchase decisions. Influencer-curated collections and flash sales on platforms like Nykaa Fashion and Ajio Luxe are becoming increasingly popular.
Pricing Pressure
Imported or branded sports apparel can be cost-prohibitive for a large chunk of Indian consumers. Price sensitivity remains a barrier for mass adoption, especially in Tier II & III cities.
Imitation & Counterfeit Products
The market is flooded with low-quality replicas, particularly in online marketplaces and informal retail, which affects brand reputation and consumer trust.
Limited Sports Infrastructure in Rural India
While metros are embracing fitness, lack of proper infrastructure in rural areas still limits market penetration beyond top cities.
Seasonal Demand Spikes
Apparel sales still tend to peak during festive seasons, winters, and new year fitness resolutions, making revenue flows somewhat cyclical.
India’s sports apparel market is competitive and dynamic, with global brands, regional players, and e-commerce-first labels competing for market share.
Puma Sports India Pvt Ltd – Known for innovation and collaborations
Adidas India Marketing Pvt Ltd – Strong brand recall and celebrity endorsements
Nike India Pvt Ltd – Premium segment, tech-infused gear
Under Armour India Pvt Ltd – Performance-first approach
ASICS India Pvt Ltd – Popular among runners and athletes
Fila Holdings Corp. – Style-led positioning
Decathlon India – Value-for-money, sport-specific variety
Shiv Naresh Sports Pvt Ltd – Strong in institutional and grassroots sales
Skechers South Asia Pvt Ltd – Comfort-focused with expanding apparel line
SSIPL (Lotto) – Affordable activewear options
Market Value (2024): USD 705.85 Million
Projected Market Size (2030): USD 1,592.58 Million
CAGR (2024–2030): 14.52%
Top Growth Region: West India
Leading Distribution Channel: Supermarkets & Hypermarkets
Fastest Growing Segment: Women’s sportswear and athleisure
Accurate forecast of market growth and segment performance
Detailed regional analysis with emerging hotspots
Consumer insights into fitness and fashion convergence
Competitive landscape benchmarking
E-commerce trends and digital strategies
Understanding of urban-rural market dynamics
Identification of key apparel trends and innovations
SWOT analysis of market challenges
Investment opportunities and entry strategies
Regulatory and government initiative overview
With fitness culture on the rise and fashion becoming more functional, India’s sports apparel market is poised for sustained double-digit growth. The convergence of technology, design, and affordability will define the next era of sportswear innovation. Brands that understand India’s diverse consumer segments and adapt swiftly to trends will lead the market transformation.
As athleisure evolves into everyday wear and fitness becomes a way of life, sports apparel will remain not just a fashion choice—but a lifestyle statement.
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