India Pet Food Market Powered by E-commerce

Industry Overview

The Indian pet care industry is undergoing a significant transformation, and at its heart lies a booming pet food market. According to the TechSci Research report titled “India Pet Food Market – By Region, Competition, Forecast & Opportunities, 2021-2031F”, the market was valued at USD 973.60 million in 2025 and is projected to reach USD 2,295.81 million by 2031, growing at a CAGR of 15.37% during the forecast period.

Driven by rising pet ownership, urban lifestyles, and evolving consumer attitudes toward pet well-being, the market is seeing strong momentum across both urban and semi-urban regions. Pets are no longer just animals; they are part of the family. This fundamental change in perception is driving demand for better nutrition, personalized diets, and premium-quality pet food.

Industry Key Highlights

• 2025 Market Valuation: USD 973.60 million

• Forecasted Valuation (2031): USD 2,295.81 million

• CAGR (2025–2031): 15.37%

• Major Pet Type: Dogs dominate, followed by cats and fish

• Fastest-Growing Region: Southern India

• Top Sales Channel: Online platforms gaining rapid ground

• Product Innovation Focus: Grain-free, breed-specific, organic, freeze-dried, and high-protein foods

• Key Trend: Natural and organic pet food

• Consumer Shift: From mass-market food to customized nutrition

• Influencing Demographics: Millennials, Gen Z, and dual-income urban households