You cannot generate Facebook leads if you don't have the right lead generation strategy that works with the social media platform. So, in this tech blog, we will discuss Facebook lead generation strategies that can amend a database that converts easily. 

What Does Facebook Lead Generation Mean In B2B?

Facebook lead generation for B2B is much different than it is on platforms like LinkedIn. Here, the chances of lead generation on the basis of job titles are low. Instead, prospecting can only occur through the segmentation of trends and interests of businesses.

Facebook ad promotion only works so much when people are scrolling in their free time. Unlike LinkedIn, where lead ad strategies are run during work hours to bring a boost in generating leads. Hence, the strategies used in B2B Lead Generation in business-oriented social media platforms cannot be used on Facebook.

How To Get A Facebook Lead Generation Campaign Started?

The key step in generating leads on Facebook is to list down factors that are required to get started. So, here are a few factors that are necessary to get a Facebook marketing campaign started:

1. Initiative

Facebook comprises over 2 billion active users, giving a business a huge pool of possible buyers to choose from. Out of these users, there are over 200 million businesses, both SMBs and MNCs included. So, whether you are doing B2B or B2C marketing, this platform is your kickstart for lead generation. 

So, the first thought here for a business is to open a Facebook page and optimize it with contacts and Logos. Then grow followers who will watch your business content. Lastly, share your page with contacts to grow its reach.

2. Building Online Presence 

Online presence is important for brands to grow a market. People will only like to buy from businesses they are aware of. But, how to build a business's online presence?

• Boost Facebook Business Page: Make your Facebook business page visually catchy by using proper logos, adding a short yet descriptive bio, adding locations and contacts, and adding links to your business website.

• Add Rewards On Facebook Page Likes: Lead followers to Links to rewards and a lead form every time they like posts on your Facebook page.

• Join Facebook Groups With Similar Industries: Join a Facebook group of similar niches to increase engagement with businesses and increase relations over Facebook.

• Consistent Posting: Facebook likes to push its algorithm from time to time. Hence, do consistent posting on your business page to keep up with it.

3. Online Engagement

Something that is true for most social media platforms is the value of engagement. But, what engagement are we talking about? Well, every time followers or non-followers interact with your Facebook business page, you increase engagement and visibility for your business. 

So, while people like your content, comment on it, or share it, you must try to revert back, especially on comments. Reply back to possible queries in the comments, give CTA's if it isn't clear, and very other interactive reverts that boost your Facebook engagement. It shows how active you are as a brand.    

4. Facebook Paid Ads 

Facebook's platform has the best PPC advert feature that has shown immense results through the recent years. This PPC Facebook ad strategy helps to promote brands and their products on set demographics and locations. By using this paid Facebook ad, you can gain custom audiences from across regions.

How To Go About This:

• Fix a target audience. Based on ages, genders, and generations, it could be any demographic standard or even a group of demographic standards. 

• Define your Facebook ad goal, on whether you want to get sales for certain products /services or need registration to lead's interests.  

• Run an in-depth analysis of the  Facebook advertising campaigns and check their CTRs, open rates, conversion, etc.

How To Enable Automation With Facebook Lead Generation?

Automation for lead generation is essential to ensure your lead ad campaign is actually generating results. Here is what you need to automate Facebook leads:

1. Store Lead Database In Spreadsheets

The pro tip to store leads in the right order is with the help of Excel sheets. Or spreadsheets, whatever that suits you best. With spreadsheets, one can store lead data and segment under demographical categories. This makes starting automation easier as now you don't have lead information in different places. 

2. Use CRM tools

Track your potential lead through CRM tools so that lead information is integrated right after lead capture. This helps the sales unit to know the lead's position in the sales funnel and send necessary follow-up material. 

Moreover, it takes away the manual work of downloading lead information and then synchronizing it with the database. 

3. Get New Lead Alerts

Automate alerts in your database so that every time a new lead has been captured, the sales unit remains informed. With highly competitive industries, you can't manage to check through thousands of possible contacts and send follow-ups. For immediate prospecting, alert automation is necessary. 

4. Automate Lead Emails

Automate email marketing workflows for captured quality leads. For instance, automate your welcome emails, cart reminders, website posts, event launches, etc. This ensures quick promotional deliveries to convert leads and essentially make sales. 

View more: Emailnphonelist

So, Is Facebook A Good Place For Lead Generation? 

Facebook, a social media giant, is cut through for essential business activities like lead generation. With its huge market, you can gain valuable leads if you can take the initiative and build your brand to start targeting. After all, social media marketing is no rocket science.

Just follow a page optimization strategy, manage your content and you will be getting lead captures left and right.