How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]

Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand's roots will consistently be the key.

Here’s what you’ll learn in my MozCon presentation:

A framework for conversion-focused SEO

 Learn how to refocus your SEO strategy around purchase intent, build high-converting content, and turn traffic into tangible business results.

How to navigate the demand deficit

I’ll show you how to overcome shrinking top-of-funnel visibility by diversifying your channels based on audience behavior and product fit.

Strategies for long-term brand loyalty

 Learn how to build audience trust and brand affinity in crowded markets where you're not the only one selling similar products.

Why reactive SEO is holding you back

 Understand the cost of constantly chasing trends and how to develop a consistent, resilient strategy that survives algorithm shifts and AI volatility.

Real examples from client work

I will share actionable insights pulled directly from client wins, showing you how small changes led to a 150% increase in conversion.

This talk is for marketers who are done chasing metrics that don’t move the needle. It’s especially relevant for:

• Brand-side marketers navigating AI disruption and unclear strategies
• SEO and content teams under pressure to prove business impact
• Growth leads who need more than rankings and impressions to show real value