1749887893-10_things_to_do_before_you_build_a_wordpress_website.png
Technology

6 Things to do before you build a wordless websites

Are You Wanting To Build A WordPress Site? Isn't It Simple? With its user-friendly platform and free availability for everyone, creating a WordPress website could be a simple process for some.


However, WordPress can be complicated for those unfamiliar with technology to navigate. It's all too common to embark on building a website process only to emerge several weeks later frustrated and defeated with nothing tangible to show for it.always consider best web design company in bhayandar for effective result 


Successful website building with WordPress (and any other platform, for that matter) takes careful planning, thought, and preparation. For optimal results, specific steps must be followed prior to building your site; here are 10 that are vital regardless of whether or not you decide to DIY your WordPress website building process yourself.

1. Establish Your Brand

Your brand goes far beyond a logo: it is at the core of everything your business does and should set itself apart from competitors. Your branding foundation serves as the basis for all business decisions; thus, it's essential that a strong one be built before moving forward with anything else.


Set up your brand before beginning to create a WordPress website by following these steps. Having accomplished them, you'll know how to select an ideal domain name, make business cards that include it and how your logo should appear online and offline.


Follow These Steps to Establish and Expand Your Brand

A) Utilize our Archetype of Your Brand Test to identify your brand's personality (archetype).

An identifiable personality helps customers connect emotionally with your brand, which drives customer loyalty. Furthermore, its personality dictates colour preferences and the writing style used when posting web copy to websites.


B) Define Core Values

Our interactive exercise on core values can provide a strong basis for decision-making as well as culture shaping, recruiting, and branding activities.


We suggest identifying five core values and listing them on your "About Us" page. Spending time crafting this document makes your business stand out and shows that its founder cares.


C) Draft your Vision and Mission Declarations

Establishing clear vision and mission statements will guide your business's direction and branding options and can even be published online as part of the website design.


Check out these inspiring mission and visitation statement examples to gain some inspiration for creating your mission statements or writing the ideas online, giving customers an understanding of why your work exists.


As you write, make use of Our Brand Voice tool to ensure that your writing style remains memorable and consistent.


d) Determine foundational design decisions

Your brand's appearance is essential in drawing in new customers while creating an enjoyable user interface, so making foundational design decisions before building your WordPress website should be of primary concern. Here are the most critical design choices to keep in mind before creating one:


Assemble your logo. Our store for logos provides reliable resources for this, offering one-off purchases that can be trademarked! Additionally, consider Fiverr, Looka, or Designcrowd as alternate sources, but be wary of logos created through Canva or websites offering stock images, as they will likely no longer meet legal requirements to mark them later on.

Select Fonts.


No matter where you obtain them (from a branding firm, graphic designer or even Google), make sure they complement your logo design as well as match its style or archetype.


Select colours to best represent the brand you wish to convey, then ask your designer to provide specific HEX codes of your logo so that it matches up with its identity.


If you are planning to expand now, make sure that your company name can be trademarked. A distinctive mark can help grow your business without impacting intellectual property in the future - find out more on how you can name your brand or company here.


e) Document your work within a branding guidelines document

Brand guidelines provide an ideal way of documenting all the work that has gone into developing your brand, including noting its colours and fonts as well as mission statements, vision statements as well as values statements. By having everything contained within one document, you can easily convey this idea to potential writers or designers who could take up your project.


Once You Are Done With Branding

Now It Is Time To Purchase Your Domain Have you completed branding, and are you ready to purchase your domain?


There are various places you can register your domain, with most offering similar prices and services. What we love most about Namecheap is its offer to protect the privacy of your domain at no cost.


Your domain registrar doesn't need to host your website; what matters is having access to more advanced DNS records necessary for setting up email later. No matter which registrar you select, be wary of registering via website builders such as Wix or Squarespace, as this makes changes easier if needed in future stages.


Domain names can typically be purchased for between $10 and $15 annually, though longer domains or those already owned by someone else could cost substantially more. Auction-style domains could even go for many times that figure! Before bidding, make sure you are 100% certain about what brand name you wish to use before bidding (but be wary not to waste money!).


Domain Name Do's: Simplify it for readers; keep it short, memorable and easy to comprehend without using hyphens; be certain it can be read easily when spoken aloud or written out on paper.

Carefully consider all available domain options before making your choice; don't rush into making one decision too hastily! When finding exactly what you want and it is in stock, do so immediately if that option exists!

3. Register Your Domain Email

Before creating the WordPress website, one needs to register their domain email with WordPress.


Before building your WordPress site, the next step should be registering a domain email address for the domain you plan to create.


At each stage of your company's lifecycle, we recommend using your domain address instead of marketingeye577@gmail.com or@yahoo. This brandable email reinforces your company's image while remaining more memorable to clients and partners alike. A professional email address also builds credibility and trust - showing others that you are real rather than spam or fraudster.


Before beginning, ensure your domain email is set up, as this will help when creating accounts later on.


People typically create accounts using either Google Workspace or Microsoft 365. Take your time in selecting which platform will serve as a home for all your files; ultimately, this decision could impact which Microsoft and Google products your company utilizes.


At first, setting up a domain email can seem like an extra effort, but if done correctly, it should remain functional for years!

4. Define Which Pages Are Needed for Your WordPress Site

WordPress pages represent static content that rarely changes, while posts reflect more frequent updates like blog articles, news items and promotions.


Before beginning to create or hire an individual or firm to design a WordPress website, the initial step must be identifying its key pages and functions.


Consider looking at other websites. A great way to gain ideas is by browsing five similar websites within your sector and noting similarities and differences, noting what appears clear or makes sense, what may be considered the most essential information, etc. Note that it is perfectly acceptable to replicate the overall structure or layout (if everyone else is doing it, then this likely provides great user experiences); however, do not copy identical designs or words from competitors!

Standard Pages

When designing a website, some of the most frequently visited pages include:


Home: Remind customers they have reached the correct destination and assist them in navigation. Clearly define the products or services you offer as well as whom you sell them to.


Products/ Services: To maximize organization, creating separate pages for every service, sub-service, or product would be most helpful.

About Us - Here is an ideal opportunity to outline our mission, vision, and values.


Contact: For SEO purposes, a minimum should include at least the city in search results as well as phone numbers and email addresses of any employees at your firm.

Review/testimonial pages are an invaluable feature of any company website to show "social proof" and build customer confidence.

E-Commerce on WordPress

A woman uses her keyboard while creating an E-commerce WordPress website using an e-commerce plugin.

When operating an e-commerce business, be aware of how many products and categories you are selling as well as shipping and pricing arrangements so your web developer can quickly pinpoint and implement features necessary for an optimal e-commerce site experience.


Content Creation

In general, for search engine optimization to work effectively, it's recommended to have more pages. However, this can become costly quickly, so start small, adding more pages later.


5. Write Your Website Copy


Writing can be daunting. But we know you have done your research; now is the time to put all that hard work to good use! By now, you see the web pages you require, as well as their mission and vision statements for each web page on your site.


Here are a few additional considerations when writing text and creating the foundation of your WordPress website.


Brand Voice: In all your copy, remain true to the voice of your brand. Choose a unique yet consistent tone when writing copy for it; aim to sound just like them but only them!


If you need assistance sounding more like yourself, use our brand archetype vocabulary bank. This tool provides lists of words you could use based on the results of your brand archetype test.


Take advantage of our app for brand voice to further define your voice. If you work with a copywriter, make sure they know about any results. Solopreneurs or those seeking to establish their company with a unique image should use our tools below as writing checking resources in the future.


Consider how your characteristics as a brand translate to your voice. For instance, if your brand is known in its field and relies heavily on big words or industry terminology for business reasons, how are these conveyed through language? Are they authoritative without seeming pompous or pretentious?


Know Who You're Writing For


No matter which tool you employ, make sure that the goal of your writing is directed toward reaching your target audience rather than yourself. Keep their needs and issues top of mind as you describe how your service or product can help solve them.


As it can be easy for us to neglect to communicate basic company concepts when we know them so well, try having someone else read the document and ensure they fully grasp what you're discussing.


Your website visitors should easily understand what your product or service offers on its homepage, so if they cannot immediately grasp your offerings, then revising may be necessary.


Writing for Search Engines


SEO can help your content to stand out in an online space, yet it can often take months before it starts producing results for you. Therefore, start educating yourself now on its fundamentals.


The two key objectives to fulfil when starting any business are:


Make sure you include keywords from SEO in your copy and keep in mind the informational structure as you link out to other websites. Get ideas from competitors, but avoid copying/pasting content from their sites, as this could result in Google penalizing them!

6. Collect or Acquire Photographs

Brand Photoshoot: Photographer Shoots Man Playing with Lights High-quality brand images, and photos are key when selling through e-commerce, so if your budget allows it, hiring an experienced professional photographer in your field would be beneficial.

Whether you're strapped for cash or enjoy being creative, try your photos using these professional photoshoot tips. Natural light will produce the best results from both smartphones and cameras.

Suggested Shot List for Services Businesses: (H) Headshots are essential in creating trust among your client base) mes Office photographs that showcase lifestyle. Photos that feature your products as well as users.

Working With Customers

If your product or service is challenging to photograph, consider hiring an expert graphic designer who can create illustrations and icons to represent it.



(0) Comments
Log In