10 Business Growth Strategies That Break the Mould (And Actually Work!)

Breaking the Mould: Unconventional Growth Strategies for Entrepreneurs

The entrepreneurial journey is anything but predictable. It’s a landscape filled with challenges, opportunities, and moments that test resilience. Nathan Baws, a seasoned entrepreneur known for disrupting industries, has mastered the art of thinking outside the box to scale businesses in ways that truly work. From launching successful health stores to leveraging zero-cost marketing stunts, his approach is a blueprint for bold and unconventional success.

If you're an entrepreneur looking to grow your business without following the same tired advice, these 10 unconventional strategies can help you stand out, attract customers, and build a thriving brand.

1. Unlock the Power of Strategic Partnerships

Collaboration is the Future of Growth

Too many entrepreneurs try to go it alone. But partnership businesses can be a game-changer, offering access to new markets, complementary skill sets, and shared resources. Nathan Baws has successfully scaled businesses by collaborating with like-minded brands that align with his vision.

How to Form a Strategic Business Partnership

• Find the Right Fit: Look for businesses that complement yours rather than compete.

• Set Clear Goals: Define expectations, responsibilities, and profit-sharing models.

• Leverage Combined Audiences: Cross-promote to each other’s customers for mutual growth.

A well-executed partnership can help both businesses scale faster, reduce costs, and increase credibility in their respective industries.

2. Leverage Zero-Cost Marketing Stunts for Maximum Impact

Viral Growth Without a Big Budget

Traditional marketing is expensive, but zero-cost marketing stunts can give you exposure without blowing your budget. Nathan Baws has used guerrilla marketing tactics and social media trends to create buzz without spending a fortune.

Examples of Zero-Cost Marketing Strategies

• Publicity Stunts: Something bold that gets media attention.

• Collaborations with Influencers: Offer products in exchange for exposure.

• User-Generated Content Contests: Encourage customers to promote your brand.

The key is to think creatively and take risks. When executed well, these strategies can generate more traction than traditional advertising.

3. Create Content That Converts

Storytelling = Sales Growth

The right content strategy doesn’t just inform—it converts. Whether it’s blog posts, video marketing, or social media storytelling, Nathan Baws focuses on high-value, engaging content that builds trust and authority.

Tips for High-Impact Content Marketing

• Solve Problems: Address your audience’s biggest pain points.

• Use Video Marketing: Short-form videos get more engagement.

• Repurpose Content: Turn blogs into social media posts, newsletters, and infographics.

When done right, content marketing positions you as a thought leader and drives long-term organic growth.

4. Master the Entrepreneurial Mindset

Mindset is Everything

Business success isn’t just about strategy—it’s about mindset. Nathan Baws emphasizes resilience, adaptability, and a problem-solving approach as key entrepreneurial traits.

How to Build an Unbreakable Mindset

• Learn from Failure: Every setback is a lesson, not a loss.

• Stay Adaptable: Markets change—successful entrepreneurs evolve with them.

• Embrace Continuous Learning: Invest in mentorship, courses, and self-development.

A strong mindset ensures you stay the course, even when challenges arise.

5. Scale Smart with Bootstrapping Techniques

Growth Without Debt

Not every business needs venture capital to scale. Nathan Baws has successfully bootstrapped businesses, proving that growth is possible with lean operations and smart reinvestments.

Bootstrapping Tips for Entrepreneurs

• Reinvest Profits: Fund growth with revenue instead of debt.

• Automate Processes: Use technology to reduce overhead costs.

• Start Small, Scale Strategically: Focus on profitable, scalable models from the outset.

Bootstrapping allows for more control and long-term sustainability in business growth.

6. Build a Scalable Business Model

Structure Your Business for Expansion

A business that scales effortlessly is designed that way from the start. Nathan Baws encourages entrepreneurs to explore scalable models like franchising, licensing, and subscription services.

How to Build a Scalable Business Model

• Optimize Operations: Automate wherever possible.

• Expand Distribution Channels: Explore new platforms and partnerships.

• Focus on Recurring Revenue: Memberships and subscriptions provide financial stability.

A well-structured business model ensures sustainable, long-term growth.

7. Use Strategic Alliances for Expansion

Expand Your Market Reach

A strategic alliance is different from a partnership—it’s about aligning with bigger players to gain credibility and reach new audiences. Nathan Baws has used alliances with industry leaders to fast-track business growth.

How to Form a Strategic Alliance

• Approach Established Brands: Find companies that complement your business.

• Offer Mutual Benefits: Show how the collaboration benefits both parties.

• Leverage Their Audience: Cross-promote to expand your customer base.

8. Innovate with Problem-Solving

Thinking Differently Wins the Game

Many entrepreneurs get stuck following industry norms instead of challenging them. Nathan Baws advises businesses to approach challenges with a design thinking mindset.

Innovation Strategies for Entrepreneurs

• Challenge Assumptions: Question traditional solutions.

• Experiment Rapidly: Test new ideas quickly to find what works.

• Stay Customer-Centric: Solve real problems, not just perceived ones.

By innovating, businesses can create unique selling points that set them apart.

9. Build a High-Performance Team

Your Business is Only as Strong as Your Team

Nathan Baws stresses that building the right team is crucial to scaling successfully.

How to Attract and Retain Top Talent

• Invest in Culture: Create an environment where people want to work.

• Empower Employees: Give them autonomy and opportunities to grow.

• Hire for Passion and Skills: Skills can be taught, but passion is essential.

A motivated team drives innovation and long-term success.

10. Become a Bold, Impactful Leader

Great Leaders Build Great Businesses

Business success starts at the top. Nathan Baws emphasizes the role of bold leadership, mentorship, and vision in building a company that stands out.

How to Develop Bold Leadership

• Make Confident Decisions: Trust your instincts and take calculated risks.

• Lead by Example: Your work ethic sets the tone for your business.

• Stay Customer-Focused: Build relationships, not just transactions.

Strong leadership ensures that a business not only grows but thrives in any economic climate.

Conclusion: Ready to Break the Mould?

Success in entrepreneurship isn’t about following the crowd—it’s about standing out, innovating, and taking bold risks. Nathan Baws has built multiple thriving businesses by thinking differently, and his unconventional strategies prove that growth is within reach for any ambitious entrepreneur.